AD: Elijah Farmer | CW: Sue Batteron
The print campaign is backed up with a web series, targeting the desired users of this product gay men, running on the Advocate.com, Out.com, and Gay.com called Out in the Backcountry. The idea being, strand seven different gay men in the backcountry with nothing but some flip cams, a phone to call for help, and fleet naturals enemas. If they can survive without calling for help all seven days while keeping their backcountry beautiful they will win a cash prize.
Bodycopy: No laxatives, no drugs, just all-natural cleansing gentle enough for daily use.
The print campaign is backed up with a web series, targeting the desired users of this product gay men, running on the Advocate.com, Out.com, and Gay.com called Out in the Backcountry. The idea being, strand seven different gay men in the backcountry with nothing but some flip cams, a phone to call for help, and fleet naturals enemas. If they can survive without calling for help all seven days while keeping their backcountry beautiful they will win a cash prize.
Bodycopy: No laxatives, no drugs, just all-natural cleansing gentle enough for daily use.