AD: Elijah Farmer | PH: Stuart Hall | CW: Tina Johnson
Print campaign plus iPhone for locating bars that have Amstel Light and that spirit of Amsterdam.
iPhone App Functionality: The app that would tell you where the nearest bar serving Amstel Light is and what kind of Dam Good Time they have going on. A radio station in partnership with Pandora and Hype Machine that would only play the freshest newest music heard in Amsterdam. Also, it would have a photo booth to drop your friends or yourself into Amsterdam. And finally a calling feature that would ring up your friends with a dutch roar from the commercials to signify the time to drink and have fun has begun.
Headline: One Dam Good Bier. Brewed In Amsterdam.
Print campaign plus iPhone for locating bars that have Amstel Light and that spirit of Amsterdam.
iPhone App Functionality: The app that would tell you where the nearest bar serving Amstel Light is and what kind of Dam Good Time they have going on. A radio station in partnership with Pandora and Hype Machine that would only play the freshest newest music heard in Amsterdam. Also, it would have a photo booth to drop your friends or yourself into Amsterdam. And finally a calling feature that would ring up your friends with a dutch roar from the commercials to signify the time to drink and have fun has begun.
Headline: One Dam Good Bier. Brewed In Amsterdam.